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(by John Foxx) Purchase Zithromax, 1. THE REAL MATRIX

We all believe many of the things we have never seen or experienced - and probably never will.

For instance, most of us believe in the existence of the President of the USA, and in nuclear weapons. We may also believe that men have walked on the moon, and that there is a huge amount of gold stored in the Royal Mint.

Yet none of us has ever actually seen any of these - except through media of various kinds.

We all know, of course, that media is very easy to fabricate, Purchase Zithromax. So how can anyone be sure that these things exist, or really happened. Zithromax ear infection, Also, our actual, first hand experience of the world is very limited. Most of the time we wake up, travel to a place of work, chat to people we work with, eat lunch, return to our homes, eat dinner, spend the evening with families or friends, then we go to bed, zithromax susp. Next day we do it all over again. Purchase Zithromax, That's about it.

Everything else we know about the wider world comes from books, newspapers, radio, television, the internet etc - in other words, from media.

So without realising it, we've come to live in a world almost entirely furnished by media. Where to buy zithromax, A sort of virtual Matrix, a construct held together by what we imagine to be facts, or truths, or actualities. But almost all of these have come through media. We can have little or no actual, first hand experience of any of them, and we have few means of testing them - apart from refering back through other media, Purchase Zithromax.

It seems we take an awful lot on trust.

2. THE POWER OF MEDIA

The first time I became aware of just how powerful media can be was in 1980, via BBC television programme called Top Of The Pops.

I was a potential pop star and a new record seemed about to rise into the charts. Purchase Zithromax, So I arrived at the White City television studios in London, did my bit before the cameras, and then left.

The entire process took a couple of hours, zithromax without a prescription, mostly consisting of waiting around, and my actual appearance on the show lasted three minutes. I remember thinking, is that it. Is that all. The experience left me puzzled about how inconsequential it all seemed.

Some years later, I was reading about Music Hall artists and their lives, Purchase Zithromax. They were popular performers before television or radio or film, so they always had to perform before a live audience in order to make a living.

If you were a Music Hall artist in those days, Where all zithromax is available, life was tough. You had to travel constantly, usually from town to industrial town, performing in pubs and drinking halls and you often faced hostile or indifferent audiences. When you'd become old or ill or worn out, that was it - you would be forgotten. Purchase Zithromax, Nothing was left of your life's work but a name on a faded poster.

Music Hall Acts are a direct forerunner of modern pop artists and movie stars. You had to invent a character - one that was relevant and interesting to your audience. Then you had to dress up as this character, sing a song and do a routine, so it became memorable, zithromax given to 4 month old. This character seemed to have to embody a single human attribute above all else - it had to be innocent, or drunk, or vulnerable, or mischievous, or sexy, or stupid, for instance. If the audience enjoyed your act, the character made you a living, Purchase Zithromax.

Modern characters - such as Marilyn Monroe, Eminem, Zithromax appendicitis, Johnny Rotten or Amy Whinehouse - are a direct transposition of that sort of act. The only real significant difference being that they have the benefit of media to further their operation.

Where the Music Hall artist might only reach a maximum of a couple of hundred or so people at a time, the modern version can reach millions.

I looked again at my little Top of The Pops appearance. Purchase Zithromax, I was only only Tv for three minutes or so. But if you multiply this by the audience numbers in those days around 10 million - you get the incredible figure of twenty years of solid performance time - more than a Music Hall Artist could ever achieve in an entire, awful lifetime. And I'd done it in just three minutes.

This realisation enabled me to better understand what had really happened at White City - something of how electronic media works and how it combines with other media to enable such a staggeringly enormous distribution, requiring so little effort compared to the past.

And that's only one aspect of the power of the media, zithromax uk pharmacy.

3, Purchase Zithromax. MULTIPLICATION

Appearing in media such as newspapers, magazines, television, radio, means that these media send out thousands - even millions - of images and reproductions of your image and voice.

 

So you now have the equivalent of a massive troupe of doubles, or ghosts, Directions for taking zithromax, or images, or copies of you (whatever you might like to call them).

 

They will go out and work constantly, appearing and potentially performing in every home, in every town, in almost every country of the world.

 

They don’t need hotels or transport, they don’t eat, sleep or require wardrobe or medical expenses – they cost nothing. They proliferate, zithromax espanol, too.

 

Purchase Zithromax, And they all send back whatever money they make to you.

 

That is why popular media stars can become so wealthy. They are multiplied – media multiplies.

 

 

4. THE MEDIA GHOST

 

When this multiplication process takes place, it carries some fascinating dangers.

 

For reasons outlined in the next thought experiment, it’s important to remain aware that that these multiple images are not actually you.

 

Difficult, since they look just like you, Purchase Zithromax. Everyone will tell you they saw you on television or in the newspaper or heard you on the radio.

 

Yet none of these things is actually you - they are recordings - photographs, films. They are the media ghosts of you. You were probably sitting at home when everyone thought they were seeing you on television, or in the cinema, or listening to you on the radio. It was your ghost that did the work.

 

Purchase Zithromax, You can easily check the difference between you and the ghost by asking a few straightforward questions. For example –

 

Can you be in several hundred places at once. Can you reproduce your song instantly and perfectly, complete with original accompaniment, at any time of the day or night. Can you instantly become any size - from a few centimetres tall to a dozen feet high. Are you always perfectly lit. Can you edit and perfect yourself and everything you do before you appear in public, Purchase Zithromax. Never become a moment older. Never make a mistake or become tired or imperfect. Even after you are dead?

 

Of course none of us can do any of these things. But the media ghost can.

 

Purchase Zithromax, The term ‘ghost’ seems the most suitable for a disembodied entity that will act this part, perform this precise routine, or sing this song long after you are dead and buried - and never become so much as a millisecond older.

 

We’re all familiar with dozens of such ghosts – Marilyn Munroe, John Lennon, Charlie Chaplin, Adolph Hitler, Fred Astaire, Orson Welles, Cary Grant, Kurt Cobain, grapefruit zithromax, President Kennedy, the list goes on - they are part of everyone’s life and can always be seen somewhere in the world, every day or night. Yet all these people are now actually bones under the earth - or floating dust.

 

So what are we seeing, but their ghosts. - images of a dead person, moving, Nephrotoxic zithromax, smiling, singing forever - or for as long as media lasts. A disembodied image composed of light and sound that now has an existence completely independent of that person, Purchase Zithromax.

 

I find this ghost concept to be useful, since it provides a well defined cut-off point from the actual person who generated the image.

 

 5. THE DARK SIDE - CHASING THE GHOST

If you are in media and have had these ghosts made of yourself, you can become vulnerable to certain interesting effects.

 

For instance, zithromax online, you may take a look at one of your ghosts then look in the mirror. Comparisons here can be hazardous. Purchase Zithromax, If you begin to make them, you inevitably begin to feel inferior to the ghost, because the moment after the ghost was made you were a little older - and you have continued to grow older since then. Each moment takes you further and further away from that mercilessly unchanging image. But the ghost will always remain exactly the same.

 

Eventually, you may decide you need to compete with it. Make-up, at first. Then exercise. Then surgery, Purchase Zithromax. Zithromax price wal mart or publix, Chasing the ghost is an expensive, time-consuming and painful business. Because you can never, ever, win. No one ever has. It is simply impossible.

 

If you decide to compete, you can only become a caricature of that image. Purchase Zithromax, A second-class version. A thirty year old attempting to imitate a twenty year old is a bit sad. A sixty year old doing the same is tragic, zithromax for kids.

 

The whole process is deeply humiliating - and it can only get worse. You may begin to feel ashamed to appear in public because people whisper that you are disappointing in the flesh. The audience wants you to correspond with their version of you – which inevitably comes from the ghost.

 

Added to this - in real life you are never perfectly lit, and edited free of all mistakes, and you can’t select the angles from which the viewer will see you, Purchase Zithromax.

 

We are all aware of the stars who become preoccupied with chasing the images of their former selves, seemingly unaware that these are ghosts and not them at all. The web and tv are full of surgery victim pieces. Fortunes are paid for surgical procedures that - at worst - can eventually leave the victims resembling a badly realised waxwork of their former selves.

 

 

7. MEDIA BOUNDARIES

Purchase Zithromax, We all feel that we know clearly the boundaries between what is real and what is media.

 

Simultaneously we also inhabit this virtual, permeable media world, where some of the boundaries are perhaps not always as clear as we like to imagine.

 

One hilarious example of this is the popularity of the porno mag among young men. These magazines are purchased to provide stimulus for masturbation.

 

This has to represent some zenith of human self-deception. How can a flimsy page of coloured paper possibly substitute for something as complex as a female human being, Purchase Zithromax.

 

The page has no dimensional depth, no similarity in scent, no personality, no movement, no voice, no responsiveness, no tactile quality – in other words virtually nothing that resembles an actual female. And if the real purpose of sex is reproduction, there’s absolutely no possibility that the glossy page could ever perform that function. Doing cocaine while on zithromax,

 

Any other animal would apply its usual tests of scent, sound etc., and instantly reject that piece of paper on every conceivable result.

 

Yet such printed images are used eagerly, successfully and almost universally, as a male sexual stimulant – a marvellous example of the unrecognised, permeable and movable boundaries of media, image and perception.

 

 

8. OLD MEDIA

Most media are fairly recent. Purchase Zithromax, But several of them are very old – drawing, money, language, writing, music and theatre for instance. Yet we still don’t really understand or have an adequate means of describing how these work and what they are, even now.

 

I’ve never heard a satisfying explanation of what a melody is, for instance. And the recent financial crashes make it plain we don’t know what money is, or usefully understand how it behaves, even though this is one of our oldest mediums – a medium of exchange.

 

If we understand so little of very old forms, how can we possibly begin to comprehend what much newer ones are, what they really do, and how they are affecting us.

 

Cinema and television for instance, or recording or photography, the internet, or radio, or comics, or newspapers, zithromax tooth discoloration. They all have unique properties and will certainly present unique problems, some of which will only emerge after we’ve had time to observe then analyse their effect on us over a very long period.

 

 

9, Purchase Zithromax. VIOLENCE

At present the proliferation of media seems to be exponential. At first we had painting and dance, drama and singing, then a few hundred thousand years passed before we got to printing. Only a couple of hundred years later, photography arrived. Since then, we’ve had an avalanche - telegraph, Zithromax active ingredient, telephone, cinema, radio, the gramophone, CD, Video, DVD, television, the internet.

 

Things are definitely speeding up.

 

So if we haven’t yet come to understand any of the old media properly, how are we going to develop any understanding of the real effects of this avalanche of newer, much more realistic and immersive forms.

 

 

Just to offer one perspective on this - isn’t it odd – and perhaps just a bit unbalanced - that anyone can view violent death, mutilation and torture dozens of time a night on television, in movies, comics and on the internet - yet it’s almost impossible to find depictions of loving, erotic, sexual relationships anywhere.

 

The social taboos and legal structures that have led to this would be fascinating to untangle.

 

 

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